we use our strategy,
innovation & design
expertise to make
progress in 3 ways
capture opportunity
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To identify and prioritise opportunities for your business over now, near and next horizons
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Identify, explore, prototype and validate opportunities
Ambition & challenge definition
Identify sector change drivers at multiple altitudes
Competitive category analysis
Ecosystem & value chain mapping
Opportunity identification & framing
Workshop based prioritisation
Ideation & visualisation
Prototyping & validation
Iterations and refinement
Pipeline generation
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DEFINE experiences_
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To define new business value through awesome product and service experiences
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Translate what people desire into journeys with defined product requirements, wrapped in motivating propositions
Primary research & SME interviews
Journey mapping
Supply chain audits
Translating insights into ideas, including co-creation sessions
Propositions & narratives
Prototyping & validation
Requirements & backlogs
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design translation_
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To ensure great ideas make it to market and deliver their potential… just as strategy intended!
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Translate strategy into materials that frame rigour in the most inspirational way.
Clarifying detailed objectives & ambitions
Match team capability to delivery needs
Gathering selfish needs
Category landscaping and adjacent inspiration
Visual territories and design principles that creatives can’t wait to explore
Technical design briefs that set parameters for designers… but not boundaries!
Creative direction to navigate the twists and turns of design exploration
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