There are many tricky life stages that would benefit from deeper relationships with an expert. Mums-to-be embark on huge changes to their holistic health and wellness needs. It’s exciting and daunting in equal measure.

How can we wrap a human performance programme, including direct-to-consumer personalised supplements, in an experience that will act like ‘a coach in their pocket’?

Working alongside pre and postnatal experts to determine needs and desires of mums-to-be.

In parallel, mapping what can technically be achieved with existing and new product developments.

New branded service that launched as a pilot to prove the hypothesis that mums-to-be will engage with a phy-gital service to manage their health.

Check out more at bianu.co

Client: Salus Optima

• SME interviews: pregnancy, human performance and technology experts

• Physical > digital ecosystem mapping, linking an application interface with a physical supplement regimen and the service operating system

• Desires methodology to create design territories that resonated with mum’s emotional and practical needs

• Brand narrative, manifested in pilot website

• Design direction of structural packaging and digital UI