Digital finance is awesome… until it’s not and things go wrong! Fortunately this happens less frequently, but memories linger, imaginations are vivid and the thought of trusting a digital entity with your hard earned money can still feel awkward and even a show-stopper for many.

With the promise that digital finance holds, how can players avoid trust gaps by designing in measures that build trust… and what might they look like?

How can we build this thought leadership into a global marketing campaign that ‘audiences can’t ignore’?

Trends sweep from multiple altitudes, across finance but also exploring how adjacent sectors have designed in trust

In-depth opportunity report with rich inspiration from other sectors… but we wanted to turn the theory into inspiration and so translated expert insight into vision concepts that illustrated potential in the world of Personal Wealth Management.

Full marketing campaign narrative for Star across multiple touchpoints: including gated content and webinar facilitation with industry leaders from Mastercard, Yapily, Passbase and Lightning Social Ventures.

Read and download: The four pillars for building trust in digital finance

Watch: Avoiding Trust Gaps in FinTech

Read / watch: Resolving Trust Tensions in FinTech

Client: Star

• Trends sweep at all altitudes: from societal to technological

• Deep dive into Personal Wealth Management

• SME interviews

• Synthesis into opportunity spaces, illustrated with both in and out of category inspiration

• Identification of design principles, framed as a value equation of trust

• Aspirational PWM persona building

• Concept ideation and wireframing

• Report design (with final touches from the Star design team)

• Creative direction of the Star design team across all materials

• Campaign narrative creation and touchpoint planning, including microsite and SoMe content

• Multiple webinar facilitation at FinTech Talent 2020