Ideas are ten a penny… so what makes a great idea… or better still, what makes a great idea for our brand and business? Crucially, how can we provide global teams with guidance that inspires brand enhancing ideas every time?

That was the challenge a QSR brand faced, coupled with the ambition of elevating it’s flagship product to ‘favourites’ status in the eyes of more guests globally.

Defining the very essence of the flagship product: what does it / could it really mean to people?

Fully loaded innovation framework and guidelines; including product essence, opportunity spaces and a pipeline of concepts for inspiring global markets.

Currently being screened to define which ideas are great in the eyes of guests.

Client: CONFIDENTIAL

• Analysis of raw insights from multiple qual and quant studies, plus Behavioural Science experts

• Distillation of insights into a product Essence framework

• Essence driven innovation territories

• Identification of opportunity spaces across markets: sized and evaluated using company and market data

• Concept ideation workshops: remote and face to face facilitation

• Innovation pipeline and maturity rationale for market finalisation: including tipping points between maturity levels