-
One of the world’s largest Telcos wanted to expand their customer base with prudent investments in start-ups that would fast track their progress in a new sector.
Health & wellness is a huge open space with thousands of investment opportunities, so which drivers of change would help focus investment in the most resonant places?
-
Workshop to frame the ambition and desired outcome of investments in the health and wellness space (focussed to mental health in this session).
-
Identification and high level sizing of opportunity spaces with expert consideration on how the client’s technology capabilities could be enhanced by a curated list of potential start-ups.
-
Client: Global Telco via Star Global
Ambition framing session
Trends analysis: from macro to category altitudes
Mental health professionals & tech SME interviews
Synthesis of insights into opportunity spaces, with high level sizing
List of potential start-ups per opportunity
Recommendations based on success criteria
Approach captured as repeatable framework for internal team