Buy Now Pay Later has redefined point of sale financing with products from unicorns such as Klarna and a whole host of players in this ever increasing market.

With more access to credit for all (many of whom may have struggled previously) it unlocks great potential. But it’s not without risk and has raised many eyebrows and the scrutiny of regulators.

So what’s next for this category of finance and where can opportunity be found… and how can this insight be used to generate conversations for our marketing team?

Research and interviews with BNPL experts from Mastercard, Paidy and the technical FinTech experts at Star

Mapped opportunity spaces forming the spine of an in-depth report.

Marketing campaign narrative and gated content.

Client: Star

• SME interviews

• Trends sweeps at altitudes from technology to sector

• Synthesis of insights into opportunity spaces

• Creation of report: visual and written

• Translation of key topics into marketing campaign narrative