There is some truth in ‘you’re as old a you feel’. We all know how old we are chronologically but our biological age can be very different based on our physical and mental functions.

A global FMCG corporation wanted to explore a potential new revenue stream and business model centred around a digital health companion that personalised a holistic health and wellness programme to users biological age.

To move from theory to action, they partnered with Salus Optima who could rapidly build and launch a pilot MVP to [in]validate their hypothesis that a digital companion would motivate healthier aging behaviour and ultimately drive more sales of their products and subscription revenue.

Analysis of people’s attitudes to healthy aging

Digital health companion that holistically manages your biological age, including physical product recommendations… which all starts with a face scan!

The MVP was used to run a pilot study to assess the viability of the product… which was a success and has since moved into further development

Client: Global FMCG company via Salus Optima

• Synthesising raw insights into user personas and their associated enablers, barriers and desires

• Experience journey mapping and nudge strategy

• Product strategy: matching insights to existing tech modules plus ideating specialised healthy aging features

• Design direction for pilot MVP

• Applying user feedback into iterative app versions