Complex, fragmented categories are hard to navigate in store. This is particularly exaggerated when what you buy will impact your health; you must choose wisely!

For years, retailers have attempted to offer more support at the shelf. How can one of the world’s largest retailers launch an application to increase the level of personalised service at the shelf, but also coach people through the up’s and down’s of their day to day health and wellness challenges?

Translating product capabilities onto the physical and digital shopping journey to identify where new features should tackle unmet needs and desires

Fully working pilot application launched across the retailers US footprint and eCommerce stores, plus a pipeline of features for development

Client: Global Retailer via Salus Optima

• Analysis of existing shopper data points

• Mapping physical & digital shopper journey and usage cycle: from acquisition to delivery & regimen

• Working alongside human performance experts to identify where expert guidance is required

• Technical working sessions to match capability to user needs

• Ideation of features needed to tackle unmet needs and stretch into the users day to day regimen

• Prioritise experience features for launch and future releases

• Lo-res UX wireframes

• Design direction of UI