Team performance can make or break the outcome of a race.

Although Race Teams work hard on the track, off track is less structured and, considering the gruelling demands of the F1 lifestyle, more holistic coaching could have a big upside.

How can a digital application enhance a race team’s performance, both on and off race days?

A deep understanding of a ‘season in the life’ of a F1 race team to identify where health & wellness interventions would be most beneficial

MVP for initial data collection alongside a pipeline of potential features for future releases… currently being iteratively rolled out

Client: F1 Race Team via Salus Optima

• Race team & SME interviews

• Synthesis of insights into user journey map

• Feature ideation & pipeline prioritisation sessions

• MVP experience map

• Design Direction of MVP