Getting an idea off the ground is only possible if you can captivate the interest of others.

Raising capital needs a combination of elements to wrap around your business idea to entice the heads and hearts of investors.

A fresh start-up needed an investor pitch narrative for a truly amazing clean air zone platform.

Working session to determine what existed and what didn’t in an investor deck framework

Investor pitch deck with clickable prototype of the product experience

Client: CONFIDENTIAL via Star

• Facilitate knowledge levelling session using empathy-led narrative framework

• Category research and SME interviews to build context for pitch

• Working sessions to translate technical details and commercial models into concise but powerful chapters of the story

• Ideation session to intuitively map the key screens and features that could represent the vision experience for users

• Lead narrator for pitch deck

• Design direction of mobile app prototype