-
A hypercar is not just for driving. Buying one requires more than just the rational motivations of normal cars. The emotional value that a hypercar holds is unlocked from the first thought of ‘maybe’, to sharing your performance stats after race day.
As digital companions become commonplace for all cars, how can that of a hypercar be sure to meet the expectations of their $2 million+ price tag?
-
Immersion into the hypercar drivers’ world to pin point values that can inspire product features and design
-
Fully designed companion application
-
Client: CONFIDENTIAL via Star
Insight generation via interviews and desk research
Competitive audit
Journey mapping: from ‘the wait’… to ‘the recharge’
Allocation of features: from hygiene factors to experiential
Features mapped onto portfolio of potential future vehicles
Design direction of initial concept application to final launched design