• A hypercar is not just for driving. Buying one requires more than just the rational motivations of normal cars. The emotional value that a hypercar holds is unlocked from the first thought of ‘maybe’, to sharing your performance stats after race day.

    As digital companions become commonplace for all cars, how can that of a hypercar be sure to meet the expectations of their $2 million+ price tag?

  • Immersion into the hypercar drivers’ world to pin point values that can inspire product features and design

  • Fully designed companion application

  • Client: CONFIDENTIAL via Star

    • Insight generation via interviews and desk research

    • Competitive audit

    • Journey mapping: from ‘the wait’… to ‘the recharge’

    • Allocation of features: from hygiene factors to experiential

    • Features mapped onto portfolio of potential future vehicles

    • Design direction of initial concept application to final launched design