Creative technologies are transforming the way brands spin up conversations with their target audiences.

The hyper-fast paced, data driven world of AdTech and MarTech are not only crucial to effectively target audiences but for the creative teams that build and manage campaigns.

The richness of the data combined with the accessibility of the tool determines how impactful outcomes can be.

With that hypothesis, what should the experience be for an inclusive platform that integrates the superpowers of our agency communities?

A pitch built around a vision narrative, supported by expert insight and rationale

(After winning the pitch!)… an experience map that triggered a pipeline of platform features and marketplace products with associated experience maps and prototypes for user testing

Client: Star

• Digital design, engineering and change management SME interviews

• Vision narrative, storyboard and visualisation

• One of several Directors leading the pitch process (which we won!!!)

• Working as part of Star’s Product Management team as a Strategist

  • Gather user needs, create value proposition maps, identify jobs-to-be-done and translate outputs to platform goals and ambitions for all teams to use as North Star rationale

  • Synthesise insights into platform maturity maps across horizons and multiple user journeys

  • Analyse existing OpCo products for potential synergies

  • Deep dive into workflow journeys

  • Develop detailed user requirements for engineering and design teams

  • Map UX journey for individual products

  • Work alongside design team to create prototype narrative and execution for user testing

  • Conduct user testing (remotely)

  • Apply feedback for next iteration